Social Networking For Law Firms

Across the country marketing budgets are being slashed.  In rough economic times, it is frequently one of the first things on the chopping block.  But in reality, it is in these times that marketing strategies for maintaining brand awareness and generating leads are more important than ever. It doesn’t have to be ambitiously costly.  More and more companies are employing inexpensive social media and networking techniques to maintain business stability and to reach potential new business. The Business.com 2009 Business Social Media Benchmark Study found 83% of businesses are already on Facebook.

It isn’t that an entire marketing plan should center around the Web sites like Facebook or LinkedIn.  Social networking should complement whatever internet marketing practices are already being used.  The more your name is out there, the more traffic will be channeled to your Web site.  Keep email marketing to existing clients, as they are already accustomed to receiving these emails.  However, 97% of marketers in a MarketingSherpa study have agreed that social media will complement other tactics like email and search optimization. Social media and blogs are effective in marketing to prospective clients, the media and other unknown parties.

According to new 2009 figures released by Nielsen, internet users have tripled the amount of their time they spend surfing on social network and blogging sites since last year.  With a social networking strategy, you go where the potential clients are.  In this day and age, it has become increasingly more important to create a presence on these online networking platforms.

Prospective clients need to know who you are.  A profile on a site like Facebook, MySpace or LinkedIn lets people know succinctly who you are, what you do and what you can do for them in a familiar format.  A blog tells your story and provides unique content to a reader, which can in turn lead to interest and traffic to your firm site.  Through various portals you can build your online persona and firm site up through social bookmarking.  Creating a blog, posting videos on YouTube, submitting articles to Digg and StumbleUpon are just a few of the ways to begin rounding up traffic.

Social media connects people in a comfortable and affordable way in our tech savvy world.  The more links there are out there with your name, the better your chance of being found.  The more links from familiar sites, the greater the sense of trust, authority and legitimization in your firm.  It is not about simply having a Web site anymore.  It is about a total online presence where your firm appears competent, knowledgeable and a forerunner in the field.

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Categories: Social Media

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