(Lack of) Social Media in the Legal Sector

With every passing year, the necessity of SEO and social media marketing grows. With 175 million Twitter accounts, 250 million Facebook accounts and over 100 million Linkedin accounts, connecting with people via social media is easier and more important than ever. Yet, many in the legal sector seem to be lagging behind Of the AmLaw firms, 85% report they already use social media or plan to implement a social media marketing program […]

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Attorneys Play By Different Rules On Social Sites

Attorneys using social media for their business will need to keep a wary eye out for any new state legislation changes pertaining to online activity.  Correy Stephenson in New Orleans City Business writes: “Despite the often-murky ethical lines, bar associations are monitoring the Internet and some states, such as Louisiana, have attempted to regulate attorneys’ online activity.” The existing rules for law firm advertisements are no less relevant online, however […]

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ABA Journal Study Reveals What Works For Firm Websites

ABA Journal Study Reveals What Works For Firm Websites ABA Study, April 2009 Branding: http://www.bakerlaw.com/ The ABA Journal Studied and noticed most of Am Law 250 websites had three things in common: Logo top-left Long, thin image across the top of the site featuring a skyline Below that, three columns of type (news, highlights and a definition of the firm). This site succeeds because it’s well written—and, at the same […]

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Measuring Your ROI on Social Media Efforts

Measuring the ROI (return on investment) on social media efforts for most companies is generally pretty straightforward as it is based on the increase in business. However, these results are not always immediate and it can take some time before you can fully reap the benefits of social media marketing, especially in the case of law firms. When looking at your ROI you have to keep in mind that the […]

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Social Networking For Law Firms

Across the country marketing budgets are being slashed.  In rough economic times, it is frequently one of the first things on the chopping block.  But in reality, it is in these times that marketing strategies for maintaining brand awareness and generating leads are more important than ever. It doesn’t have to be ambitiously costly.  More and more companies are employing inexpensive social media and networking techniques to maintain business stability […]

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Make It Rain

There seems to be a lot of talk about “rainmakers,” as if they are born, not made.  While personality traits can definitely help, there are skills learned and developed to help land clients for a firm. In this day and age, rainmaking is becoming increasingly important for a firm to stay competitive and avoid stagnation.  So, what does it take to “make it rain?” First of all, one must learn […]

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Advertising In the Legal World

There is a constant back-and-forth between whether or not law firms and lawyers should advertise.  From ethical questions raised to questions of attorney-client relationships and public trust in the system of justice, attorneys must tread carefully through the realm of advertising possibilities.  However, when done correctly, advertising can take a firm or lawyer to an entirely new competitive level of success.  There are three times as many lawyers today as […]

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